Did you know it’s good to redesign your website every 2 to 3 years?
Yep, it’s true! It is not required to keep current with the latest web design features, but it helps. The more up-to-date and modern you can keep your website, the better. For instance, if you were looking for a specific service or product from multiple websites and you stumbled upon a website that appears to have been created in the 90’s/early 2,000’s, you would probably be less likely to inquire about the product/service they are offering. I know I would, because most of the time, I correlate design with security. Your mind may start to wander and think, “Was this developed back then?”. If so, that could mean there are security flaws with not keeping up-to-date with the latest frameworks. Now, by no means am I saying that all old looking sites aren’t secure, but if you think about it from a user perspective, you might want to consider getting a fresh look to keep up with the times, especially if your website is not responsive.
You don’t need to change your website design to keep up-to-date with modern themes, as most modern themes (especially WordPress themes) have continued support. These modern themes are always adding new features as well as improving the overall security of your website. At My Cool Design, we stay up-to-date with the latest version as soon as it releases to improve security and offer the latest features as soon as they release.
Updating your content is essential.
The more you routinely update your content, the better it is for your users to get the latest information and for SEO purposes. Google and other search engines value good user experience, and the more often you update your website, you very well may see a bump in your rankings.
You may have noticed we have re-branded. We cannot advocate for updating and maintaining a “fresh look” if we aren’t doing it. We updated our logo to reflect our brand that is unique and modern.
It can certainly be challenging to find time to do all this work; however, you just need to make time and update your site, whether it be content, a new website, branding, or all of it.